Digital Public Diplomacy and a Strategic Narrative for India

States articulate their identity and foreign policy interests in the international system, seeking to influence the perceptions of others and to create an environment in which their goals and efficacy as an actor are viewed as legitimate. In the age of mass communication technologies and new media, the public diplomacy initiatives utilised to communicate these narratives have gone digital. This article studies how India has utilised this new media environment for its public diplomacy and argues that digital diplomacy should be conceptualised as a larger set of practices that form an integral part of diplomacy itself: to communicate foreign policy goals and decisions, construct a strategic narrative of Indian foreign policy and counter narratives inimical to Indian interests.